Case Study:
Microsoft Business Solutions

Developing the CRM Go-to-Market Strategy and Plan for Microsoft Certified Business Partners

Microsoft Business Solutions Partners were slow off the mark to develop marketing and sales plans and launch their MS CRM practice, and this was negatively impacting sales of MS CRM. Find out how Hirsch Strategies helped Microsoft Certified Partners enter the CRM space.

Download the complete case study ›››

THE SOLUTION To meet these challenges and accelerate Partners’ entry into the CRM space, Microsoft engaged an expert team of key demand-generation consultants made up of Hirsch Strategies Inc. and MarketLinc Business Solutions. Microsoft identified a select number of high-potential MBS Partners with the potential to sell and implement larger CRM deployments and engaged the consultants to develop a program to support their Go-to-Market strategies and plans and accelerate their entry into the CRM market space. Download the case study for more details (101 KB PDF)

"The two day session was of most value. The key aspect that of the planning session that had the most impact on us was the presentation concerning how marketing (as a process) should flow into the sales process. The open discussions with experienced individuals were quite productive and the expertise of the consultants was very evident and relevant. The final plan provides a great starting point."

Read more testimonials ›››

Hirsch Strategies is now WiderFunnel Marketing Inc. Raquel Hirsch has co-founded a new company that is focused exclusively on conversion rate optimization.

Visit WiderFunnel.com: Home | Conversion Rate Solutions | Proof | Process | About WiderFunnel | Conversion Optimization Blog