THE SOLUTION

Hirsch Strategies developed a low-cost, high-impact strategy to activate Team 2010 database of declared Olympic Bid supporters, grow the 30,000+ name database of Winter 2010 Bid supporters to drive grass-roots activities around the Vote Yes initiative, and monitor Vancouver residents’ momentum in support for the Bid.

Email marketing communications, with its flexibility and adaptability, played a key role in mobilizing support and motivating people to actually get to the polls and vote, by:

• Mobilizing the existing database of Vancouver Bid supporters
• Growing the existing database of Vancouver Bid supporters
• Reaching proprietary databases of supporting organizations via email marketing templates distributed weekly to leads in each organization
• Informing and educate individual Vancouver residents on the merits of the Bid

A regular series of emails, integrated with all other Team 2010 initiatives, were sent out to

• organizations across Greater Vancouver who in turn distributed these emails to their constituencies
• the database of individual supporters.

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