Case Study:
World Junior Hockey
Championship Bid

Building Grassroots support for Vancouver and BC

The IIHF World Junior Hockey Championship (WJHC) is one of the greatest tournaments in the sport of ice hockey, and organizing committee was formed to submit Vancouver’s Bid for the 2006 World Junior Ice Hockey Championship. Find out how Hirsch Strategies helped the Bid secure British Columbia as the site of the 2006 Games.

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THE SOLUTION In a very short period of time, Hirsch Strategies... Developed the online strategy Booked the required URLs Launched a microsite for supporters to learn about the WJHC games and register their support Incorporated viral capabilities to encourage supporters’ friends to register their own support Developed a banner ad to be deployed on partners’ websites to drive to the microsite for registration Built an online database of over 6,400 supporters not only of the Bid, but of potential volunteers who want to help in the Games. Download the case study for more details (117 KB PDF)

"We went to Raquel with an idea for a mini website and she molded it into a strategy... and the results were fantastic..."

Susie Stewart
Project Manager
Vancouver Bid for the 2006 World Junior Hockey Championship

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Hirsch Strategies is now WiderFunnel Marketing Inc. Raquel Hirsch has co-founded a new company that is focused exclusively on conversion rate optimization.

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