"Shortly after we acquired XMetaL from
Corel, Blast Radius found itself in need of expert demand generation
resources that would deliver the qualified Leads our XMetaL professional
sales force in North America and Europe urgently required.
"We found
in Raquel Hirsch a professional marketer experienced in demand generation
with a keen ability to juggle multiple objectives and conflicting
demands.
"She was able to quickly assess existing
capabilities and backfill where needed, while developing an ROI-driven
marketing plan
that structured
a solid foundation for the organization to move forward. Her ability
to integrate the Marketing function with Sales ensured that from the
get-go there never was a misalignment between the two groups.
"The
results have been formidable. Our professional Sales team receives
a steady flow
of qualified Leads, prioritized, and they are able to sell
more in less time."
Gurval Caer
Founder, President & CEO
Blast Radius
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