"Thank-you for taking the time to meet
with our franchising team to review our franchising plans and take us
through the CRM Vision Seminar. We have held all types of seminars as
a Marketing group and have invited various departments and have never
received an overwhelming response from the participants.
"As you know
it is always hard to get a group together with everyone's busy schedules,
but I am glad we persisted and waited until all parties
were available.
"Both our VP, Business Development and
our Director of Franchising and Development came to talk to me on
separate occasions
and expressed their
gratitude for organizing the day and actually wanted to sit down
and review our findings.
"From a Marketing perspective, our VP Marketing
and myself were extremely pleased with the agenda your team developed
and
how you managed to tie
the lead generation program into a possible CRM campaign top promote
the various Marketing initiatives we are working was appreciated."
Joanne Forrester
Director of Marketing,
Boston Pizza
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